A U.K.-based online fashion brand, PrettyLittleThing targets fashion-forward digital-age shoppers with celebrity-inspired, trend-led apparel. Founded in 2012 by Umar Kamani, the son of Boohoo co-founder Mahmud Kamani, PrettyLittleThing has expanded from an accessories-only website into an international womenswear brand with customers in countries around the globe. In recent years, the fashion retailer has formed strategic partnerships with influencers and collaborated with the likes of Kourtney Kardashian, Hailey Baldwin and Doja Cat.
PrettyLittleThings offers an ever-updating collection of clubwear, activewear, dresses, tops and accessories. Committed to diversity and body positivity, the brand is proud to offer inclusive sizing and hire models representing minority communities.